Creative ambition. Considered production.
Give the idea
a form.
Five starting points for films and visual worlds.
A clear outcome, an agreed scope, and a route to the final frame.
Prove the possibility
Proof / Concept Film
Make the idea tangible before the larger commitment.
Discuss a proof filmA focused film that tests a creative direction, a difficult sequence, or a new visual language. Give your team something specific to judge, pitch, and build on.
Typical scope
- A focused treatment and visual references
- Representative stills and a motion test
- A finished proof film in agreed formats
What you bring
The idea, intended audience, decision the film needs to unlock, reference material, and rights or brand restrictions.
Where you review
Agree the brief, review the visual direction and motion test, then approve the finished proof.
We test uncertain shots and continuity before committing to a wider production.
Give the idea a centre
Hero Commercial
One directed film with a clear audience response.
Discuss a hero commercialA campaign centrepiece shaped around the story your brand needs to tell. Creative development, production, and finishing sit inside one agreed brief.
Typical scope
- Treatment, script, and visual direction
- Boards, production, and shot review
- Finished master and agreed campaign versions
What you bring
Brand and product information, campaign objective, audience, media plan, approved claims, and usage requirements.
Where you review
Approve the treatment and boards, review production selects, then sign off the final master and versions.
Edit, compositing, colour, sound, titles, and delivery are scoped to the campaign.
Build beyond one frame
Campaign World
A visual world that holds together across a campaign.
Discuss a campaign worldCreate a consistent language for characters, environments, products, and motion. Establish the references once, then use them to guide a connected body of work.
Typical scope
- A visual world bible and approved references
- Character, environment, and continuity tests
- A planned family of films and format adaptations
What you bring
Brand direction, campaign calendar, asset and format needs, existing IP, and the elements that must stay consistent.
Where you review
Lock the world and continuity tests, approve representative sequences, then review each release against that foundation.
Future assets and releases are agreed in scope. A world bible supports consistency; it doesn’t promise unlimited output.
Real and imagined, together
Hybrid Production
Bring live action, generative imagery, and digital craft into one film.
Discuss a hybrid productionChoose the production method shot by shot. Keep real performance or product capture where it matters, and develop the parts that need another approach.
Typical scope
- A production approach and shot package
- Capture or plate requirements and feasibility tests
- Integrated edit, VFX, colour, sound, and masters
What you bring
Script or shot brief, available footage and plates, capture plans, product accuracy requirements, and consent or usage limits.
Where you review
Agree the production approach, approve representative composite and motion tests, then review the integrated finish.
The brief decides what we capture, what we create, and what the finished image must prove.
Give the story a form
Film Development
Build a visual case for the film you want to make.
Discuss film developmentA development package for producers and filmmakers testing tone, world, character, or a pivotal sequence. Make the next creative or financing conversation more concrete.
Typical scope
- Treatment and visual development
- Character, environment, and look studies
- A scoped test sequence or proof package
What you bring
Synopsis or script, development objective, intended audience, existing materials, and the rights position of the project.
Where you review
Align the development question, approve the visual territory, then review the package against its intended use.
The package supports a development decision. Financing, distribution, and a full production remain separate commitments.
The brief sets the boundary
Scope first.
Then the estimate.
We agree deliverables, revision stages, formats, usage, and timing around your project. Finishing can include edit, compositing, colour, sound, titles, versions, and delivery. Each belongs in the brief before work begins.
Start with your outcome ↗Prefer to work directly?
The tool may be
the right starting point.
For teams that want to direct their own process, explore the Imaginary Tools relationship or discuss a CXN integration.